How venture capital works: capital choices and dilution
Understand the trade before choosing the money
For Australian founders and startup-curious readers: explain what external capital would change before treating a funding round as the next milestone.
What is venture capital?
A venture fund pools investors’ money to invest in businesses. An equity investment exchanges capital for part ownership, with negotiated rights.
Why does ownership shrink?
In the fictional example, new shares increase the total: founders move from 100% to 80%, then 64%, without selling their original shares.
What should I produce?
A capital-fit record: the milestone, evidence, alternatives, ownership assumptions and questions that need qualified advice.

Venture funding is a financing relationship, not a certificate that a startup is successful. This guide helps Australian founders and learners explain a capital choice and the arithmetic behind dilution. It does not tell you to raise, set a price or recommend an investor.
Start here for capital choices. Use the VC firm research guide when your task is understanding a specific investor, and the valuation and option-pool guide for the separate pricing-denominator exercise.
What happens between a fund and a startup?
The SEC’s June 2024 private-funds explainer describes a fund as pooled investor capital managed for investment; venture funds commonly invest for equity. This is useful vocabulary, not a statement of Australian securities law. The fund’s investors and the startup receiving an investment are different parties.
In the primary-share example below, money goes into the company and the investor receives new shares. Existing holders own a smaller fraction of a larger share count. That fraction alone does not establish voting control, board rights, exit proceeds or the value of anyone’s holding. Those depend on the transaction and its documents.
Start with the milestone, then compare obligations
The Australian Government’s funding overview distinguishes borrowing from exchanging part ownership and identifies sources such as self-funding and grants. Use that distinction to prepare questions; this article does not adopt the overview’s broad deal-size, control or timing generalisations.
| Path to investigate | What to check | Do not assume |
|---|---|---|
| Existing cash or customer revenue | Which payments are actually collected, which obligations already exist, and what delivery capacity remains? | A signed proposal is cash, or existing money makes a project risk-free. |
| Loan or other debt | Repayments, interest, security, guarantees and downside cash scenarios with an adviser. | No dilution means no personal or business risk. |
| Equity from an angel or venture fund | Ownership, information and decision rights, growth expectations and how investors might realise returns. | Every investor wants the same outcome or is obliged to fund a later round. |
| A specific grant program | Current eligibility, permitted costs, co-contributions, payment timing and reporting. | An open program means your application or expense will qualify. |
The official venture-pitch preparation guide asks applicants to explain the amount, use and intended outcome of capital. A useful first draft separates evidence from assumptions. An ambition to expand is not evidence that customers want the product.
One AI prototype, two different capital questions
Fictional discussion exercise: Mila and Ben each have a document-triage prototype. Neither has decided to raise. These are invented situations, not MLAI client results or financing recommendations.
- Mila: three local clients want different integrations. Her aim is a sustainable owner-operated service. She records the delivery hours, payment dates and support obligations before asking whether external capital would solve her actual constraint.
- Ben: wants to license one reusable product across many organisations. His pilot users have not agreed to pay. He records which functionality is genuinely shared, what customers did and which adoption assumption remains untested before discussing expansion funding.
The distinction is not “small business bad, venture startup good”. They have different objectives and missing evidence. For Mila, the useful question may be delivery capacity; for Ben, it may be repeatable demand. Neither the AI label nor a prototype answers the financing question.
Follow the shares through two fictional rounds
All money figures are AUD. Assume founders initially hold all 4,000 shares; each round issues only new primary shares with identical economic rights. No options, reserves, convertibles, fees, secondary sales, splits or additional investment by existing holders. Round names are labels, not evidence of market norms.
- Round one: A$4m pre-money plus A$1m new cash gives A$5m post-money. Price per share is A$4m ÷ 4,000 = A$1,000. The new investor buys 1,000 shares; total shares become 5,000.
- Round two: assume A$20m pre-money plus A$5m new cash. Price is A$20m ÷ 5,000 = A$4,000. The second investor buys 1,250 shares; total shares become 6,250.
| Holder | Before funding | After round one | After round two |
|---|---|---|---|
| Founders together | 4,000 / 100% | 4,000 / 80% | 4,000 / 64% |
| Round-one investor | 0 / 0% | 1,000 / 20% | 1,000 / 16% |
| Round-two investor | 0 / 0% | 0 / 0% | 1,250 / 20% |
| Total | 4,000 / 100% | 5,000 / 100% | 6,250 / 100% |
Founders still have 4,000 shares. Their 80% after the first round is multiplied by the 80% retained by all existing holders after the second: 0.8 × 0.8 = 0.64. Subtracting 20 percentage points twice would incorrectly give 60%. The second dilution applies to the then-current ownership, not the original 100%.
Cooley’s post-money definition supplies the vocabulary; the numbers above are MLAI’s fictional teaching model, not that source’s transaction example. The file below includes the formula for changing assumptions and an answer key. It is not a live cap table or independently approved professional advice.
Download the two-round calculations and capital-fit record (.md). This editable text file contains the complete model, assumptions and discussion prompts—not an automated spreadsheet.
Separate interest, approval and cash received
A positive meeting is not a completed investment. Record the state you actually know: a conversation, requested evidence, a decision still pending, proposed terms, documentation or receipt of funds. Ask what remains before the next state; do not forecast cash using a generic fundraising timetable.
For example, “an investor asked for our pilot results” supports only a request for information. It does not support “the round is approved”. If you report progress to existing stakeholders, Vibe Raising can help prepare an update from your actual metrics and notes. It does not verify claims or secure investment.
Bring a capital-fit question to the conversation
Complete this record before asking others for feedback. “I do not know yet” is a useful answer when it identifies the next evidence you need. Keep private financials and deal documents out of an open event.
Milestone the business is trying to reach: Evidence that milestone needs external capital: Alternatives I still need to understand: Assumptions about timing, cost and ownership: Question for a general discussion: Questions that need my own qualified adviser:
Choose an MLAI founder session that suits your question, topic and experience level, in person or online. Peer discussion is for learning, not selecting an investment or endorsing your financing terms.
Bring one capital-choice question
Use your milestone record or the dilution example to choose a question for an MLAI founder session, in person or online. Check the topic and experience level before registering; discussion is educational, not financing advice.
Find a founder learning sessionSources checked 10 September 2026. These worked examples are fictional and independent financial/legal review is pending. For an actual financing decision, obtain advice appropriate to your company and documents.
Sources
- [1]Choose your funding (opens in a new tab)
Australian Government · business.gov.au
Debt/equity distinction and funding sources; not adopted as a timetable or ownership benchmark.
- [2]Pitch for venture capital (opens in a new tab)
Australian Government · business.gov.au
Preparation questions about capital use, company evidence and investor fit.
- [3]Private Funds — 12 June 2024 (opens in a new tab)
US Securities and Exchange Commission · sec.gov
Pooled-fund vocabulary only; US legal rules are not Australian requirements.
Show all 4 references (1 more)Show fewer references
- [4]Post-money valuation (opens in a new tab)
Cooley GO · cooleygo.com
Terminology for the simplified primary financing example, with US context.
Frequently Asked Questions
Is venture capital a loan?
What percentage do venture investors take?
Does a seed or Series A label prove a company is ready?
How long does a venture capital raise take?
Can I use this model for a SAFE?
Will an MLAI event help me raise money?
About the Author

Dr Sam Donegan
Medical Doctor, AI Startup Founder & Lead Editor
Sam leads the MLAI editorial team, combining deep research in machine learning with practical guidance for Australian teams adopting AI responsibly.
Disclaimer: This article provides general information and is not legal or technical advice. For official guidelines on the safe and responsible use of AI, please refer to the Australian Government’s Guidance for AI Adoption →
Bring one capital-choice question
Use your milestone record or the dilution example to choose a question for an MLAI founder session, in person or online. Check the topic and experience level before registering; discussion is educational, not financing advice.
Check availability, any waitlist and registration requirements on the organiser’s page. A listing does not reserve a place.
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