Media & Brand KitCome for the AI · Stay for the community

Press
Kit

Everything you need to write about MLAI — logos, the Roo, colours, boilerplate, facts and contacts. Grab it, remix it, ship it.

Contact
Roo — the MLAI mascot
Boilerplate

Who is MLAI?

Copy-paste-ready descriptions. Hit copy, drop it in your article.

Short · ~80 words

MLAI is a Melbourne-based not-for-profit AI community helping Australians learn, build and launch startups through practical events, workshops, hackathons and founder-focused programs. Our mission is to help get 1,000 Australian startups off the ground by 2030, with a focus on AI-enabled companies, better local capability and more high-complexity exports. We have grown into a community of 12,000+ people, regularly running events with 100–300 attendees, major hackathons, sponsor-backed programs and partnerships across startups, government, universities and industry.

Long · ~160 words

MLAI is a Melbourne-based not-for-profit AI community focused on helping Australians learn, build and start companies in the AI era. Our mission is to help get 1,000 Australian startups off the ground by 2030 by making AI practical, accessible and fun through community events, workshops, hackathons, build days and founder-focused programs. We bring together builders, clinicians, designers, students, operators, researchers, founders, investors and industry partners who want to learn together and turn ideas into real products.

The organisation has grown quickly into a community of 12,000+ people, with regular events drawing 100–300 attendees and larger hackathons attracting major sponsor, government and industry interest. MLAI has run AI startup events, build sessions, healthcare and energy-focused hackathons, and is developing repeatable programs that help people move from learning AI to building prototypes, forming teams and launching companies. We are volunteer-led, community-first and increasingly supported by partners who see MLAI as a practical entry point into Australia's emerging AI startup ecosystem.

MLAI has been a fantastic community for connecting with like-minded, talented people. Everyone has been warm, welcoming, and eager to talk nitty-gritty tech details.
Xavier Andueza, Founding AI Engineer — Userdoc
Key facts

The numbers

The fast facts — and the one mission everything ladders up to.

12,000+
Members in the community
1000
Aussie startups by 2030 — the mission
50+
Sponsoring & partner organisations
100%
Not-for-profit · volunteer-run
Founded2023
TypeNot-for-profit · volunteer · community-first
Home baseMelbourne, VIC → expanding Australia-wide
What we runEvents · hackathons · coworking · workshops · weekly newsletter
MascotRoo — a red kangaroo in pixel deal-with-it shades
TaglineCome for the AI. Stay for the community.
Logos & mascot

Grab the Roo

Nine ready-to-use assets — transparent PNGs. Click to download, or take the lot.

Horizontal lockup
Horizontal lockup
Teal disc · primary · PNG
Horizontal lockup
Horizontal lockup
Black disc · mono · PNG
Stacked lockup
Stacked lockup
Teal disc · PNG
Stacked lockup
Stacked lockup
Black disc · mono · PNG
Roo mascot
Roo mascot
Teal disc · PNG
Roo mascot
Roo mascot
Black disc · PNG
Roo icon / avatar
Roo icon / avatar
2000×2000 · favicon · PNG
MLAI wordmark
MLAI wordmark
Type only · PNG
MLAI AUS wordmark
MLAI AUS wordmark
Reversed · on dark · PNG
Do
  • Give the Roo room — keep clear space around every lockup.
  • Use teal-disc lockups on cream; reversed / black on dark.
  • Keep the logo flat — solid colour, no shadows, ever.
  • Scale proportionally; the shades stay pixel-crisp.
Don't
  • Don't recolour the Roo or swap the disc to off-brand hues.
  • Don't add drop shadows, glows, gradients or outlines.
  • Don't stretch, skew, rotate or crop into the mascot.
  • Don't place a busy photo behind the logo — keep it flat.
Colours & type

The palette

Flat colour, no gradients. Click any swatch to copy its hex.

Typefaces

Three fonts, one voice

PRESS START
Oswald
Display · headings · big numbers
Come for the AI.
Roboto
Body · UI · captions
Stay for the community.
Source Serif 4
Pull-quotes only
The crew

Meet the team

The volunteer crew keeping MLAI running, building and shipping across Australia.

Sam Donegan
Sam Donegan
President
Sonia Kaurah
Sonia Kaurah
VP External & Growth
Alisa Belova
Alisa Belova
VP Community & Operations
Pegah Khaleghi
Pegah Khaleghi
Treasurer
Anjali Singh
Anjali Singh
Head of Marketing
Juan Bernal
Juan Bernal
Tech Lead
In the wild

Press & mentions

Selected media coverage and mentions of MLAI. For interviews, quotes or data, contact our press inbox.

Rachel Zhao, Woofya

As we implement AI-powered features such as medication adherence tracking, the support from the MLAI community has been invaluable. The collaboration has helped accelerate our product development and provided opportunities to learn from leading AI practitioners in Australia.

Rachel Zhao, Woofya
Eike Zoller, Ecosystem Director — Stone & Chalk

It was an absolute pleasure to work with the MLAI team at Ecosystem Drinks: Talent meets Startups. It was amazing to see so many engaging members of the MLAI community in it for the startup speed dating.

Eike Zoller, Ecosystem Director — Stone & Chalk
Kendra Vant, Director — EuropaLabs

As excitement about AI builds and the impacts spread into all our daily lives, a strong and diverse community of participants is vital to support positive outcomes for all. It's great to see the MLAI Aus crew working hard to build this community across Australia. Get off the couch, get involved!

Kendra Vant, Director — EuropaLabs
Writing about MLAI? We'd love to help — quotes, data, interviews.Get in touch
Community

What we run

MLAI is built in the room — here's where the community shows up.

Hackathon
Build weekends

Ship a working AI prototype in 48 hours alongside hundreds of builders.

In person
Coworking

Open coworking days where founders build in the same room, not on Zoom.

Workshops
Founder Tools

Hands-on tracks: Coding, Marketing, Raising & Coworking.

Newsletter
Weekly dispatch

AI jobs, news, events & memes — your weekly dose on the path to 1,000 startups.

Say hi

Contact & socials

Press enquiries, partnerships, or just keen to jump aboard the pirate ship.

Grab the whole kit

Logos, the Roo, colours and boilerplate — bundled and ready to ship.